Mobile Marketing Firm Fidzup Garners $3.7M
Automation, big data, and mobile are three important trends in marketing today. Fidzup, which checks all three of these boxes with its retailer mobile marketing solution, this week announced it has garnered $3.7 million in new funding to move its business forward and expand from its base in Europe to North America.
“The U.S. is clearly a massive market opportunity, and we are confident that we can offer a differentiated proposition for retailers,” said Fidzup CEO Olivier Magnan-Saurin. “Our technology lets retail managers generate data out of their stores and commit to serious investment in mobile performance advertising using our ROI-centric platform. This will change their stores into data generators, while also boosting footfall.”
Established by Magnan-Saurin and Anh-Vu Nguyen in 2011, Fidzup today provides leading brands in France and other parts of Europe with its
solutions. BMW, Ford, KFC, Mercedes, and Timberland are among the companies with which Fidzup is engaged.
Fidzup connects its Mobile Programming Advertising solution to retail stores to enable them to collect data from billions of touchpoints with mobile apps. The solution generates SmartData and targets mobile users based on their buying intentions, demographics, and shopping location preferences. The solution relies on data from in-store Wi-Fi boxes called Fidboxes. These boxes track people throughout a store, and then analyze customer behavior and the success rate and ROI of mobile ad campaigns.
The new funding for Fidzup is just one indicator of the importance of leveraging data to better engage customers and prospects, and to more effectively measure the impact of marketing campaigns. Another indicator is Salesforce’s recent investment in Krux, which the CRM giant announced in October it would buy for $700 million.
Edited by Alicia Young