Telecom Signaling Industry News

TMCNet:  CellAd Seeks Its Share of $18 Billion Mobile Advertising Market with the Launch of Its Advertising Platform and AdKoin App at ad:tech London

[August 28, 2014]

CellAd Seeks Its Share of $18 Billion Mobile Advertising Market with the Launch of Its Advertising Platform and AdKoin App at ad:tech London

NEW YORK --(Business Wire)--

World Assurance Group, Inc. ( (OTC Pink:WDAS) today announces that it will be exhibiting at ad:tech London where it will launch its AdKoin app and advertising platform.

According to Gartner (News - Alert), global mobile advertising spending is forecast to reach $18.0 billion this year, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

CellAd is now launch ready, following extensive market research and testing of its advertising platform and smartphone app. CellAd displays ads to smartphone users every time they receive a call or message, without interrupting the call flow and then rewards users with AdKoins for viewing these ads. AdKoins can be redeemed against advertiser offers, converted to call credit at favorable rates or converted to cash.

Subscribers download the AdKoin app from Google (News - Alert) Play, submit their profile details and when they receive their next call or message, a full screen ad appears on their smartphone. Subscribers can can temporarily skip the ad to take their call or message and on completion, the ad resurfaces. These opt-in users get rewarded for viewing ads, advertisers get user confirmed ad views and CellAd gets paid for displaying these ads. Depending on the ad functionality, subscribers can click on the ad to call the advertiser, click through to the advertiser's website or click to buy the advertised product and all from their smartphone. Further advertising details can be found on CellAd's website,

CellAd have partnered with World Global Network, Pte Ltd to grow its AdKoin subscribers and already beta downloads exceed 150,000. For more details see Once the AdKoin app is launched, it will be free to access and it is expected that growth will be viral as AdKoin rich subscribers share the app through their phone book and via social media.

On 21-22 October CellAd will exhibit at ad:tech London where forward thinking brands, agencies and media owners are seeking new suppliers. CellAd will launch its advertising platform and AdKoin app at ad:tech. For more details, see:

Mr Sean McVeigh, CellAd's Chief Executive Officer says "After extensive technology testing and market research, we are now ready to launch our cloud based advertising platform and AdKoin app into an exploding mobile ad market.

In addition to supporting display ads, we are ideally positioned to capture the expected video ad market growth. We believe that our combination of sticky, high visibility, functional mobile ads will sell product and build brand loyalty in today's noisy mobile world - and that is a powerful and unique mix of capabilities. The upcoming ad:tech event will give us direct access to big brands and ad agencies who have established mobile ad budgets and who seek new routes to their target customers.

We are working to secure regional based advertisers who can take advantage of our geo-targeted capabilities. With the introduction of AdKoins, which can be redeemed against advertiser offers online or locally, we believe we have a recipe for engaged users and excited advertisers."

About World Assurance Group

World Assurance Group, Inc. (WDAS) is a holding company operating through three wholly owned subsidiaries. WOR(l)D Global Group Inc., based in Miami, Florida is the group's research center. World Global Assets is an intellectual property licensing company based in Singapore. CellAd (, based in Dublin, Ireland, operates in the global mobile advertising industry and has developed a revolutionary new cloud based advertising platform and AdKoin app, that delivers full screen advertisements every time a subscriber receives an inbound call or text message in return for a reward.

This press release contains forward-looking statements. Words such as "expects", "intends'', "believes'' and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic