|[August 15, 2014]
mPOS Tracker: August 2014 Report Asks If SMBs Will Turn Back to Banks for mPOS
BOSTON --(Business Wire)--
PYMNTS.com has released the August 2014 issue of the mPOS Tracker, a
PYMNTS Special Report sponsored by ROAM.
In the report, PYMNTS ranks the players it tracks, scoring them based on
numbers and types of devices used, geographies where solutions are
implemented, the number of payment types accepted, and more.
This month's report begins by exploring the news that
broke around Amazon and how it will sell its own branded dongle at
Staples (News - Alert). This makes Amazon the 123rd player to enter the mPOS space. The
new entrance will present a huge opportunity for mPOS merchants at
Amazon - consumers won't need a card to interact with them.
The report also prompts us to ask the question: Will SMBs forgive banks
and turn back to banks for financial services, including mPOS? SMBs were
basically ignored by banks during the financial crisis, but that has
started to change, says MPD CEO Karen Webster. We still don't know how
SMBs will react to the sales pitches of bankers who previously weren't
there to back them.
According to ROAM's VP of Marketing Scott Holt, some of the lies about
mPOS solutions indicate that they are not secure and don't offer key
functionalities that consumers want and need. mPOS solutions will also
likely see a boost as we approach the September back-to-school rush, as
well as the holiday season. mPOS enables portable and pop-up commerce,
especially during these key times of the year.
Those who scored the highest this month were those whose platforms
enable a variety of capabilities and functionalities - they have the
greatest ability to support many retailers and fully monetize the mPOS
ecosystem. Those players are: PayPal (News - Alert) Here, Kalixa pro, GoPago, Ayden
Shuttle, Vexilor from Givex, Payleven, and ROAM. Five new plyers joined
the mPOS pyramid this month: ARBA, Snappay, SureSwipe, Wirecard, and
Xüdle. We also provided updates to nine players: iZettle, Miura,
Payleven, Powa POS, Revel, ShopKeep, Square, Sr. Pago and Swish.
Key takeaways for August 2014 include:
1) Differentiation is key in a crowded market. New entrants,
Amazon or anyone else, has to isolate the reasons why SMBs would want to
choose them over a more established player with known features and
2) So is distribution … Being where SMBs (or wannabe
SMBs) is key to keeping costs in check and getting distribution. Retail
outlets are key for getting mPOS dongles in the hands of SMBs. That's
what also makes banks so appealing, to banks. They need to earn the
trust of the SMBs for it to be a winner.
3) mPOS enables both portable and popup commerce … Whether it's
in store to enable a better customer service experience or as a
temporary retail opportunity for merchants of any kind, mPOS takes the
hassle of experimenting with new retail revenue streams
The MPOS Tracker™, produced by PYMNTs.com and sponsored by ROAM,
organizes the ecosystem into two broad categories: those merchant-facing
organizations who supply devices to merchants directly and those who
"power" those players and supply them with the mPOS hardware, software,
tools and services. Updates related to the player profiles and
capabilities are welcome and should be directed to: email@example.com.
Download the full August 2014 report here.
reinventing the way in which companies in payments share relevant
information about the initiatives that shape the future of payments and
commerce and make news.
This powerful B2B platform is the #1 site for the payments and broader
commerce ecosystem by traffic and the premier source of information
about "what's next" in payments. C-suite and VP level executives turn to
it daily for these insights, making the PYMNTS.com audience
the most valuable in the industry. It provides an interactive platform
for companies to demonstrate thought leadership, popularize products
and, most importantly, capture the mindshare of global decision-makers.
PYMNTS.com …. where the best minds and best content meet on the web to
learn "What's Next" in Payments and Commerce.
an Ingenico company, helps merchants get to market quickly with secure,
cost effective and powerful mobile point of sale solutions, regardless
of the technology environment. ROAM's "powered by" mCommerce
platform provides the hardware peripherals, applications, tools and
services enabling companies worldwide to realize the benefits of using
mobile to reinvent their interactions with their customers and to create
new business efficiencies. Founded in 2005, ROAM is a pioneer in the
mobile POS space, having produced and distributed the industry's first
secure mobile card reader and today powers mobile point of sale
solutions for many of the leading companies in this market, globally.
For more information, visit www.roamdata.com.
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