Telecom Signaling Industry News

TMCNet:  PLS Launch Solutions Attains HubSpot COS Certification

[July 09, 2014]

PLS Launch Solutions Attains HubSpot COS Certification

(PR Web Via Acquire Media NewsEdge) Rochester, NY (PRWEB) July 09, 2014 The HubSpot Content Optimization System or COS is an advanced take on the traditionally "static" Content Management System (CMS) on which many of today's websites are built. While the CMS has been the go-to tool for web designers and their clients to build and maintain websites, the HubSpot COS enables responsive content, meaning that web pages, landing pages, blogs and emails are personalized based on who is viewing them.

Extending her mastery of HubSpot and Inbound Marketing tactics, and applying her more than 10 years of web design and advanced HTML and CSS knowledge, PLS Web Design Specialist Beth Shope has demonstrated her proficiency in the HubSpot COS platform and best practices. The HubSpot COS Design Certification requires designers to complete approximately 20 hours of training, pass a comprehensive test and successfully complete a hands-on practicum.

Many companies are motivated to move their websites to the HubSpot COS based on the premise that providing highly relevant content increases the probability of engaging website visitors and identifying business opportunities.

The COS strikes a balance between the inclusive, one-size-fits-all website and the nirvana of the highly personalized "market of one." It enables marketers to target an audience segment with content and offers that address their common business issues, using language and messages that resonate with them.

"Most of the B2B companies that PLS serves segment their audiences by vertical industry, geography, job function, or other qualifications. Our HubSpot COS knowledge will let us help clients more specifically and effectively target these groups, while still maintaining ease of implementation and control of their content," PLS Vice President John Veckerelli said.

Shope, Veckerelli and Social Media Specialist Katie Steelman are all currently HubSpot Inbound certified, and PLS Launch Solutions also holds Partner Certification.

About PLS Launch Solutions PLS Launch Solutions ( specializes in B2B marketing for optics, high tech and services companies looking to grow. Based in Rochester, N.Y., PLS works with companies to create and execute marketing strategies and develop intellectual property. The team includes marketing consultants, writers, designers, and web/SEO specialists from diverse business and technical backgrounds, all focused on helping clients increase sales and meet business objectives.

About HubSpot Over 10,000 customers in 65 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. The HubSpot Content Optimization System (COS) blends content and context to create rich, fast, personalized experiences across email to social to web. HubSpot ( was founded in 2006 and is based in Cambridge, Mass.

Read the full story at (c) 2014 PRWEB.COM Newswire

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic