Telecom Signaling Industry News

TMCNet:  Bharti Airtel, Manchester United launch mobile app [Software & Services] [Times of India]

[March 12, 2014]

Bharti Airtel, Manchester United launch mobile app [Software & Services] [Times of India]

(Times of India Via Acquire Media NewsEdge) NEW DELHI: Bharti Airtel, the world's fourth largest mobile phone company, launched a mobile app with popular English football club Manchester United that is designed to get its fans in Africa closer to the club.

Manchester United's new app called Club gives fans exclusive and latest club news, exclusive videos, match highlights, live in-game updates and player profiles free of charge, for Airtel Africa's subscribers. This app is available free to download now from iOS and Android, with extra exclusive content available to Airtel subscribers for free.

In summer 2013, Manchester United became the fastest sports organization to reach one million followers on Twitter and Google+ and is credibly known to be the fastest growing Premier League club on Facebook, Twitter and Instagram.

Airtel seeks to provide innovative products that add value to customers and the launch of this application is in line with this through supporting various passion points.

Andre Beyers, chief marketing officer of Airtel Africa, said, "Football is one of the biggest passion points for many Africans and we look for innovative ways to provide value to our subscribers. The launch of this application goes on to further cement our partnership with Manchester United Football Club, Manchester United's group managing director Richard Arnold, said that the mobile app help its nearly 147 million followers across Africa to get closer to the club.

Manchester United is also involved in the Airtel grassroots football program, Airtel Rising Stars for boys and girls under the age of 17 which is in its third year. The Airtel Rising Stars programme has gained support from Manchester United through provision of professional coaches to train the young stars during soccer clinics.

(c) 2014 Bennett, Coleman & Company Limited

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic