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TMCNet:  NanoSizeMe! SXSW Interactive Panels Hosted by Hill+Knowlton Strategies

[March 06, 2014]

NanoSizeMe! SXSW Interactive Panels Hosted by Hill+Knowlton Strategies

AUSTIN, Texas --(Business Wire)--

Once again, Hill+Knowlton Strategies has teamed up with the producers of SXSW (News - Alert) to bring together big brands, small start-ups and innovative thinkers for a series of panels rich in content and lively discussion.

This year it's all about small.

The four panels will focus on micro entrepreneurs, nano-targeting and the power of small communities. Brands such as Ford, GE, Aflac, Salesforce and Coca-Cola will join entrepreneurial companies such as Etsy (News - Alert) and HomeAway to talk about the direction digital business is headed.

Please join us Sunday, March 9, at Wanderlust Studio. If you can't make it to Austin, follow @HKSdigital and #nanosizeme for live updates. And make sure to check back at for post-event recaps.

Click here to download Hill+Knowlton Strategies' complete SXSW 2014 information packet.

Panel 1 // 9:30 AM - 10:30 AM

Nano Size Me: The Science of Small Talk

Andrew Bleeker, Global Digital Lead, Hill+Knowlton Strategies

Linda Boff, Executive Director, Global Brand Marketing, GE
Doreen Lorenzo, President,
Deborah Estrin, Professor of Computer Sciences (News - Alert), Cornell Tech; Professor of public Health, Weill Cornell Medical College, Co-Founder, Open mHealth

Neat, FitBit and Google (News - Alert) Glass are a whole new set of data mining tools that generate huge volumes of information on how we eat, exercise, travel, and use energy, for example. This panel explores how marketers can turn small data into the science of persuasion, increasing personalization and ultimately delivering the right message (or service), to the right person at the right time, and why this matters for companies large and small.

Panel 2 // 11:00 AM - Noon

Nano Size Me: How Small Communities Will Take Over the World

James Anstey, Senior Vice President, Digital, Hill+Knowlton Strategies

Karen Untereker, U.S. Social Media Manager, Ford Motor Company (News - Alert)
Kip Havel, Director, Corporate Communications, AFLAC
Paul Young, Director of Digital, Charity:Water
Jessi Langsen, Food blogger and Digital Strategist, Hill+Knowlton Strategies

The bigger the Internet gets, the more we seek intimacy and community. Passions and interests bind us - and in doing so give marketers unique insights and opportunities to reach their audiences. How does this approach fit and feed broader marketing initiatives? How different is this from "communities of interest" in the past and what does the future hold?

Panel 3 // 2:00 PM - 3:00 PM

Nano Size Me: The Currency of Sharing

Natalie Foster, Executive Director and Co-Founder, Peers

Anthony Marino, CMO, Thredup
Noah Karesh, CEO, Feastly
Althea Erickson, Policy Director, Etsy
Mathieu Stevenson, Senior Director, North American Marketing, HomeAway

The "Sharing Economy" is not new - hundreds of years ago humans had systems of bartering and trading; now we have Etsy and HomeAway, and the ability to find exactly what we want or create exactly what someone else wants. This economic model is here to stay, so what is next? And how does digital play a role? Can anyone be a "micropreneur" these days? How does this impact business models for Fortune 500 companies.

Panel 4 // 3:30 PM - 4:30 PM

Nano Size Me: Too Much Ado About Nano? Why Size Still Matters

Ashley Brown, Director, Digital Communications and Social Media, Coca-Cola

Michael Zuna, CMO, AFLAC
Judy Ko, Senior Vice President, Content and Customer Marketing, Informatica

While niche is rich with marketing promise, the fact remains that mass marketing still works (really well). Even campaigns that "go viral" typically do so after they hit mass media. Hear what some top CMOs have to say about nano targeting, its future impact on the bottom line and how they balance the move toward small with the need to drive big results.

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