Telecom Signaling Industry News

TMCNet:  DSW tries on Luxe-ury online, pop-up shops [Boston Herald]

[February 27, 2013]

DSW tries on Luxe-ury online, pop-up shops [Boston Herald]

(Boston Herald (MA) Via Acquire Media NewsEdge) Feb. 27--Shoe retailer DSW Inc. is wooing a more upscale customer with the likes of Gucci, Prada, Jimmy Choo and Stella McCartney.

It's heralding the launch of its new Luxe810 e-commerce site with five pop-up stores selling ready-to-wear women's and men's designer shoes, handbags and other accessories with prices starting at 40 percent off.

The temporary stores, which open March 1 for the month, will include a 6,200-square-foot location at the Mall at Chestnut Hill and others in New York, San Francisco, Boca Raton and Washington, D.C.

Luxe810 is a test for Columbus, Ohio-based DSW, said B. Riley & Co. analyst Jeff Van Sinderen.

"They really never played in the kinds of brands that they're going to have on Luxe810," he said. "It opens them up to customers that they probably didn't necessarily address before, at least for that kind of product -- brands like Gucci, Dolce & Gabbana. That's a true luxury customer." Products on the Luxe810 website yesterday included women's black Miu Miu suede peep-toe pumps for $799.95 (compare at $950), a black patent leather Gucci shoulder bag for $499.95 (compare at $1,018) and a Girard-Perregaux men's Laureato Evo 3 chronograph watch for $7,995.95 (compare at $14,800).

DSW's 364 stores, which average 22,000 square feet and carry about 24,000 pairs of shoes, do feature designer brands, but they fall into the "better" brand category.

"What they get in the regular DSW is customers who aspire to buy better brands such as Cole Haan at a discount," Van Sinderen said. "That may not be the best testing ground for elite designer brands." And high-end designers likely don't want their shoes mixed in with brands such as Skechers and Crocs at a DSW store.

DSW's dip into the luxury market via online sales requires less investment than for separate full-scale Luxe810 stores.

"It's possible, if it works, that maybe they decide to open one or two stores and test it under the Luxe810 brand," Van Sinderen said.

___ (c)2013 the Boston Herald Visit the Boston Herald at Distributed by MCT Information Services

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic