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TMCNet:  CueScript Extends the Provider, Impacts Medication Misuse with Innovative On-Demand Prescription-Specific Information Videos and Engagement Services

[February 05, 2013]

CueScript Extends the Provider, Impacts Medication Misuse with Innovative On-Demand Prescription-Specific Information Videos and Engagement Services

LAKE MARY, Fla., Feb 05, 2013 ( via COMTEX) -- Poor health literacy and low medication adherence are significant contributing factors to the 177,000 deaths each year from medication misuse and errors. Indeed, as many as half of all patients fail to follow proper use instructions and 60% are unable to identify their prescribed medications.

Combating misuse and reducing medication-related deaths requires providing patients with easy access to meaningful information about their prescriptions when and where they need it. To that end, CueScript has launched an innovative platform that delivers on-demand prescription-specific videos and other value-added services designed to engage patients and strengthen customer relationships.

"When patients are empowered with reliable and understandable information, they make better decisions about their health. This is particularly true when it comes to medications," said CueScript CEO David Medvedeff, PharmD, MBA. "Patient education remains a top priority for pharmacists and other healthcare providers. CueScript now provides an innovative and highly accessible extension of the education process that drives patient engagement and reinforces the patient-provider relationship." Founded by experts in pharmacy, healthcare technology and medical information, CueScript has developed a unique patient engagement gateway that: Improves health literacy by providing an alternative source of trusted medication information Extends the pharmacist's or provider's reach by giving patients and their caregivers easy access to important medication information that is always available on the prescription vial Enhances brand loyalty by reinforcing messaging and expanding the patient relationship Creates a single source of trusted information to help improve patient medication adherence CueScript utilizes QR codes, SMS text messaging and email to connect patients and their caregivers with advanced mobile, web and on-demand video technologies to deliver powerful and contemporary education and information tools.

It starts with the robust CueScript video library, which provides optimal information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are developed by a team of Doctors of Pharmacy with nearly 50 years of combined experience educating patients in both acute care and retail settings.

"Connecting patients with on-demand video briefings is just the first point of engagement," said Dr. Medvedeff. "It sets the stage for pharmacies and healthcare organizations to leverage the value-added services that are the real power of the CueScript platform." To reinforce patient relationships and cultivate brand loyalty, CueScript's patient engagement gateway delivers three powerful, customizable services: Connect Me: Click-to-call access to client-designated pharmacies or call centers Remind Me: Streamlined registration with the pharmacy's or healthcare organization's medication alert and reminder program Inform Me: On-demand access to additional prescription information and health or wellness resources "To succeed in today's healthcare system, pharmacies and healthcare organizations must ensure patients have access to the trusted information they need to be engaged participants in their care. That is what we do," said Dr. Medvedeff. "By serving as an extension of the provider, our innovative technology and trusted clinical content creates an informed and engaged patient and loyal customer." About CueScript Based in Lake Mary, Fla., CueScript ( is a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

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