Telecom Signaling Industry News

TMCNet:  Precision Tune Auto Care Chooses ProspectPro for Nationwide Advertising on a Local level

[January 21, 2013]

Precision Tune Auto Care Chooses ProspectPro for Nationwide Advertising on a Local level

BOCA RATON, Fla., Jan. 21, 2013 /PRNewswire via COMTEX/ -- Precision Tune Auto Care has contracted with ProspectPro to provide new customer acquisition email advertising for each of its franchise and corporately owned locations nationwide. Precision Tune has awarded ProspectPro with this contract following testing that resulted in positive customer acquisition results.

ProspectPro is the latest product developed by CityTwist, the leader in email advertising for new customer acquisition. CityTwist designed ProspectPro for the SMB and franchise marketplace, enabling hyper-local email advertising from CityTwist's 125 million opt in consumer database.

Kevin Bates, Senior Vice President of Marketing and Advertising stated "we were very pleased with the local awareness that ProspectPro generated for our Precision Tune locations. As a result of the increase in cusotmers, ease of use, and success of the tests it was a no brainer for Precision Tune to roll ProspectPro out to all of our franchise and corporate stores." ProspectPro makes local advertising easy, effective and affordable. All data, creative artwork and delivery are included. With ProspectPro, CityTwist has truly empowered the SMB marketplace to compete against large national companies for hyper-local consumer business.

"CityTwist is very excited to partner with Precision Tune, and is honored to have been awarded the national contract. We look forward to working together with Precision Tune for many years to come, and for the continued success of ProspectPro's customers," said Ken Schwartz, CEO of CityTwist.

About Precision Tune Auto Care: Precision Tune Auto Care is tuned into customers and the vehicles they drive! Count on Precision Tune for scheduled maintenance, service and repairs for autos, SUVs and minivans. For more than 35 years, they have been the pioneers in advanced diagnostic training and development servicing over 2.5 million vehicles each year. PTAC operates more than 375 state-of-the-art professional service facilities throughout the world and is a leader in educating the public on the importance of car care for personal safety and the health of the environment.

About CityTwist: CityTwist is a new customer acquisition email advertising company. By leveraging its proprietary email delivery system, CityTwist guarantees delivery of email advertisements to targeted consumers in identified Zip Codes derived from our 125 million opt in consumer database. CityTwist productizes its unique ability to deliver to identified consumers both vertically and horizontally, including marketing for new/used car sales for auto dealers (Conquest Automotive) and local couponing for the SMB marketplace (ProspectPro).

SOURCE CityTwist

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