|[January 14, 2013]
Epson Partners with Proximiant to Offer Touch and Go Digital Receipts with Its OmniLink Smart Solutions Family
NEW YORK --(Business Wire)--
Today at the NRF
(National Retail Federation) 102nd Annual Convention & EXPO,
America, Inc., a leading supplier of value-added Point of Service
(POS) solutions, and Proximiant,
a leader in Touch&Go mobile receipts and CRM, announced the availability
of its digital receipt platform on Epson's OmniLink™ smart POS solutions
family. OmniLink combines an Epson industry-leading POS printer with PC
functionality to deliver cloud-based services, open platform mobility
and flexible web-based printing from any mobile device. Paired with
Epson's OmniLink, Proximiant allows retailers to instantly deliver
digital receipts with dynamic, customer-friendly content, while gaining
insight into valuable shopper behaviors - quickly and easily, without
upgrades to existing POS systems.
Epson's OmniLink solutions provide the data gateway that enables
delivery of cloud-based services via Ethernet or WiFi (News - Alert) connectivity.
Since the Proximiant application resides on the OmniLink printer outside
the POS system, retailers gain the benefits of rapid deployment with no
need for POS integration. Proximiant provides a way for retailers to
deliver dynamic digital receipts directly to customers' mobile phones,
creating a more engaging shopper experience while providing retailers
with valuable shopper behavior analytics to enhance and improve
"Retailers are looking for ways to take advantage of skyrocketing
smartphone usage," commented Gregg Brunnick, Director of Marketing for
Epson's Business Systems Division. "The OmniLink solution with
Proximiant allows retailers to capitalize on transactional data to
create engaging digital receipts, with more targeted, personalized and
"With OmniLink, retailers can utilize mobile tehnology to greatly
enhance the customer experience without a significant overhead
investment," commented Fang Cheng, CEO at Proximiant. "OmniLink takes us
to the next level and allows us to connect with any-sized retailer,
quickly and seamlessly."
With the Proximiant solution, retailers can deliver secure digital
receipts via mobile phones, without requiring customer e-mail or phone
numbers. Retailers can also add videos, mobile ads, coupons and more
onto mobile receipts, and even host mobile loyalty programs or link
existing programs to the mobile platform. Proximiant allows retailers to
target campaigns based on shopper behavior, recent purchases or
geographic location, and shoppers can be incentivized to share content
via social networks. Retailers have access to real-time customer data to
target the right message to the right shopper at the right time.
The Proximiant solution with OmniLink will be available in the first
quarter of 2013 directly through Proximiant. To watch Epson's NRF 2013
click here. For more information about the Epson OmniLink, please
Proximiant is a Mountain View, California based company and a leader in
Touch&Go mobile receipts and targeted CRM. The company's patent-pending
technology allows shoppers to get digital receipts beamed directly to
their mobile phone without having to provide their email address or
phone number. This less-invasive solution has a built-in CRM and mobile
marketing platform for retailers to effectively launch loyalty programs,
marketing campaigns, new product announcements, customer surveys, daily
specials and more. Proximiant easily integrates into existing POS
systems in minutes and will drive store traffic (in-store and online),
loyalty and sales while improving the shopping experience. For more
information, please visit www.proximiant.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson's advanced
technology has been at work in millions of POS systems around the world.
Today Epson's Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (News - Alert) (http://tinyurl.com/EpsonFacebook-BizSys),
Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR)
and YouTube (News - Alert) (http://tinyURL.com/EpsonYouTube).
Epson is a registered trademark of Seiko Epson Corporation. OmniLink is
a trademark of Epson America, Inc. All other trademarks are the property
of their respective owners.
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