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TMCNet:  Genghis Grill Prepares to

[January 08, 2013]

Genghis Grill Prepares to "Get Catering and Grow Sales!(TM)" with MonkeyMedia Software

Dallas, TX, Jan 08, 2013 ( via COMTEX) -- MonkeyMedia Software, a provider of turnkey catering and off-premise solutions for multi-unit restaurant operators, has announced that Genghis Grill, sister company to Mitra QSR under The Chalak Group, will be deploying the full "Get Catering and Grow Sales!(TM)" System into all of its store locations.

Genghis Grill - The Mongolian Stir Fry is a build your own bowl, fast-casual, Asian stir-fry concept with a colourful, lively and fun atmosphere. Genghis Grill positions itself as an interactive style of exhibition cooking modeled after 12th Century Mongol warriors.

To support its growing catering business in addition to ensuring excellent customer service, Genghis Grill needed a dedicated solution that would give their team members more visibility into its catering operations and help its locations carefully and efficiently manage each step of the catering transaction process. It was clear to the organization that MonkeyMedia Software offered solutions that encompass true end-to-end catering - from order, to production to delivery - and could be configured to meet its unique requirements.

Genghis Grill will deploy MonkeyCatering(TM) and MonkeyOnlineOrdering(TM) as a technology tool to support the company's off-premise sales strategy. In addition, through MonkeyMedia Software's Catering Experts, Genghis Grill will leverage training for its team members to increase sales. The organization will utilize CEO, Erle Dardick's, book "Get Catering and Grow Sales!(TM)" as a compass for moving forward with catering and off-premise programs within the Genghis Grill system.

Web-based MonkeyCatering(TM) and MonkeyOnlineOrdering(TM) will easily integrate into Genghis Grill's existing IT infrastructure, allowing the restaurant chain to access real-time data for better decision-making and control of its off-premise and catering operations.

"The catering program for Genghis Grill has been an aspect of our concept we have been looking to grow for quite some time," said Ron Parikh, CMO of Genghis Grill, "By partnering with MonkeyMedia Software, we are highly confident that the Genghis Grill catering program will be taken to the next level." "As operators and managers we must constantly be considering our shareholders, our team members and our customers, to maximize the profits of our organization," said Erle Dardick, CEO of MonkeyMedia Software. We work with wonderful brands in our restaurant community and we are pleased that Genghis Grill is now included in our portfolio of customers. These operators understand the dynamics of this business and they have a clear vision of how to grow their catering and off-premise sales. We are lucky to be part of that growth." About Genghis Grill Genghis Grill, the largest Build Your Own Stir Fry in the US, is well-known for its fresh, hot and healthy food, and for its style of fun service. It offers a Heart Healthy dining option along with an array of recipes to choose from KHAN'S KITCHEN (food bar) where one can "build your own bowl" from over 80 delicious, fresh ingredients.

The first Genghis Grill opened in 1998 in Dallas, TX. Today, quickly approaching 100 stores this month, Genghis Grill is a segment leader is the restaurant industry. Genghis Grill has been ranked #2 on the Fast Casual Top 100 Movers and Shakers, ranked #6 on the Future 50 list by Restaurant Business magazine and recently ranked as one of the fastest growing private companies in 2012's Inc. 5000.

About MonkeyMedia Software MonkeyMedia Software helps multi-unit restaurant operators increase sales through its off-premise business channel. Using its turnkey Get Catering and Grow Sales!(TM) system (Strategy, Education, Software), MonkeyMedia Software works closely with each Brand's Executive Team to drive strategic alignment, provide education for team members, and deploy enterprise software platform to service and support the off-premise business channel.

MonkeyMedia Software's enterprise software platform, MonkeyCatering(TM), features an enterprise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for real-time visibility and results-based decision-making.

Feed Your Customers Where They LIVE, WORK & PLAY(TM). Let's talk catering.

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