|[December 13, 2012]
Mrs. Smith's® Desserts Serve Up Something Sweet For Those in Need With Operation Homefront
MINNEAPOLIS --(Business Wire)--
This season, consumers dishing out holiday desserts will also be able to
feed the needs of many military families in the country - thanks to the
makers of Mrs. Smith's® desserts.
Mrs. Smith's Signature Deep Dish Dutch Apple (News - Alert) Pie with Caramel Sauce (Photo: Mrs. Smith's)
From now until Jan. 31, 2013, for every Mrs. Smith's®
pie purchased, the makers of Mrs. Smith's®
desserts will donate $1, up to $35,000, to Operation Homefront, the
national non-profit dedicated to providing emergency financial and other
assistance to military families. In addition, the makers of Mrs.
Smith's® desserts will provide 5,200 holiday pies
to Operation Homefront as part of the nonprofit's annual Holiday Meals
for Military program, which will distribute 5,200 full holiday meal kits
to 17 locations nationwide.
"Military families are not only dealing with the effects of war, but
also the current economic difficulties," said Jim Knotts, President and
CEO of Operation Homefront. "So often these families are split up during
the holiday season from deployments. This year, we are helping them
bring the celebration home, and show that we are thankful for the
sacrifices that they have made for our country."
Among the pies available as part of the Operation Homefront promotion
are the newly launched Mrs. Smith's® Signaure
Deep Dish Pies. The new holiday pies come in four flavors: Dutch Apple
with Caramel Sauce; Cherry with Butter Fudge Sauce; Pumpkin and Cream
Cheese Icing; and Peach with Cream Cheese Flavored Icing.
The makers of Mrs. Smith's® desserts are also
giving consumers the opportunity to spread a little holiday cheer to
their loved ones by sending an e-greeting card via their holiday
microsite. Consumers can log onto www.holidaysmadememorable.com
to choose from two e-card designs. With every e-card sent, both the
sender and the recipient will receive up to two coupons for $1 off any Mrs.
Smith's® whole pie.
About Mrs. Smith's®
Mrs. Smith's® baked goods and
desserts are part of the national brand portfolio of Schwan's Consumer
Brands, Inc., the retail grocery subsidiary of The Schwan Food Company (www.theschwanfoodcompany.com).
Based in Bloomington, Minn., Schwan's Consumer Brands, has marketed and
distributed premium frozen foods since 1970. Its brands include Red
and Tony's® pizzas, Pagoda
Express® snacks and appetizers, Larry's®
potatoes, and Mrs. Smith's® and Edwards®
pies and desserts. The brands are represented in more than 50,000 retail
outlets across the United States. For more information about Mrs.
Smith's® products, visit www.mrssmiths.com.
About Operation Homefront:
A national nonprofit, Operation Homefront leads more than 4,500
volunteers with nationwide presence, and has met more than 590,000 needs
of military families since its inception in 2002. A four-star rated
charity by watchdog Charity Navigator, nationally, 94 percent of total
revenue donated to Operation Homefront goes directly to assist service
members. For more information, go to www.OperationHomefront.net.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121213005217/en/
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