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TMCNet:  Firespotter Introduces Premium Service for Restaurants

[November 21, 2012]

Firespotter Introduces Premium Service for Restaurants

Nov 21, 2012 (Close-Up Media via COMTEX) -- Firespotter Labs has announced the launch of NoshList Premium, an expanded version of its restaurant waitlist management app for iPad.

NoshList and NoshList Premium are now available for download at

According to a release, NoshList notifies diners via text messaging that their tables are ready and replaces paper lists, microphones and alert buzzers with text messages sent directly to their cell phone. Since the February launch of the free service, nearly 4.5 million diners have been seated with NoshList.

"I'm thrilled that in a mere nine months, we've seated nearly four and a half million diners with NoshList, proving that not only do restaurants want a better waitlist solution, but customers really like the service as well," said Craig Walker, CEO and Co-founder of Firespotter Labs. "This past Friday alone we seated 105,000 diners. That coupled with month-over-month increases in NoshList usage makes us the fastest-growing waitlist management app for restaurants." Firespotter said NoshList is already in use in more than 1,600 restaurants nationwide. Clients include Red Robin Gourmet Burgers, Buffalo Wild Wings and many other regional and national brands.

"With NoshList Premium, we get an expanded set of features that help us deliver an even better guest experience including unlimited two-way texting that our customers really like, as well as a designated local phone number," said Garrett Schmidt of Buffalo Wild Wings. "We benefit greatly from analytics and in-app statistics, which allow us to measure our waitlist performance in real time relative to past shifts. NoshList has made managing our waitlist much more efficient and given us valuable insight into an aspect of operations we never had before." Firespotter noted that NoshList Premium features the same capabilities as NoshList, including unlimited SMS text and automated phone call notifications to diners, while new services have been added to increase functionality and provide diners with the ability to interact directly with the restaurant via text. NoshList remains free, while NoshList Premium is priced at $49 per month per restaurant.

Firespotter Labs is a start-up founded by serial entrepreneur Craig Walker.

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