Telecom Signaling Industry News

TMCNet:  A Free Dinner is Just a Text Away: Buffets, Inc. Launches Mobile Program in November

[November 13, 2012]

A Free Dinner is Just a Text Away: Buffets, Inc. Launches Mobile Program in November

GREER, S.C. --(Business Wire)--

Fans of Buffets, Inc. portfolio of brands -- Ryan's®, HomeTown® Buffet, Country Buffet®, Old Country Buffet®, Fire Mountain® and Granny's® -- will have instant access to discounts in the palm of their hands, thanks to a new texting program that is launching this week. To kick off the chains' new SMS program, guests can take advantage of an aggressive offer worth north of $10 - a free adult dinner buffet when another adult dinner is purchased. One text coupon offer per person, per party is allowed, and the incentive is not valid with any other discounts.

"There are more mobile phones being used today than any other type of electronic media," said Buffets Chief Marketing Officer Jason Abelkop. "Consumers are using their phones primarily to send and receive texts. Sending a high-value text coupon is a great way to create a call to action with a potential guest."

There are already nearly 1.6 Million e-mail based members of Crave Connection, the company's digital communication platform. Guests who participate in the texting program can expect similar savings and special access offerings to those that email subscribers enjoy. The program is free and is limited to no more than one offer per week. Consumers can opt out at any time and cn participate in both the text and email-based programs. The text-in program is being managed by one of the pioneers in SMS digital communication, OTAir. They will be working in tandem with Buffets' email-based loyalty club administrator, Fishbowl.

"The new mobile program allows us to further our connection with our guests and provides them with faster access to offers and updates," said Alice Crowder, Vice President of Marketing for Buffets, Inc. "Guests don't have to remember to bring paper coupons, or dig for them in their wallets. They just have to show us the coupons on their phones."

The Buffets, Inc. texting program will be compatible with most carriers including Alltel, AT&T, Boost Mobile, Centennial Wireless, Leap Wireless, NTelos, Sprint, T-Mobile, U.S. Cellular (News - Alert), Verizon Wireless and Virgin Mobile. To join and participate in the program, users must enable the text feature for their devices. For information on enabling this feature, please consult your carrier. Standard texting and data charges may apply.

To begin receiving texts, consumers should simply text the location specific code of their favorite Buffets' brand that is posted on the exit doors of all restaurants. Offers will be valid for up to a week after receipt, unless otherwise noted. Offers cannot be combined with other discounts.

For more information, visit online at

About Buffets, Inc.

Buffets, Inc., the nation's largest steak-buffet restaurant company, currently operates 350 restaurants in 35 states, comprised of 340 steak-buffet restaurants and 10 Tahoe Joe's Famous Steakhouse® restaurants. The restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet, Ryan's® and Fire Mountain® brands. Buffets employs approximately 18,000 team members and serves approximately 100 million customers annually. For more information about the company, please visit

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic