Telecom Signaling Industry News

TMCNet:  IMS reaching fans through Twitter

[January 02, 2009]

IMS reaching fans through Twitter

INDIANAPOLIS, Jan 02, 2009 (Hendricks County Flyer - McClatchy-Tribune Information Services via COMTEX) --

-- Want to know what's going on at the Indianapolis Motor Speedway in 140 characters or less?
Now that Twitter is the newest social networking medium being used by the Speedway, fans young and old can get updates about tickets, race times, and other news and information sent to their computer and mobile devices.

Twitter is a social networking site and micro-blogging service that allows users to update their profiles and send messages to friends in their circle. Micro, because each post can only include up to 140 characters.

Paul Kelly, communications manager for the IMS, said Twitter is one of the leading micro-blogging sites in the social networking world and would open up the Speedway to two-way communication with fans.

"It's got a lot of momentum and it's just one of the social media tools that we want to use to connect the fans," he said. "We realize that social networking is getting more popular as more and more people are using mobile devices."

Though Kelly said the device targets more of a younger crowd, he says it's not being used to alienate the older group. Twitter's simplicity, hopefully will bring in a wider group of fans, he said.

"We understand right now that social networking appeals to more of a younger crowd, and it's never a bad thing to reach them, the new customers, but more and more social networks are opening up to an older demographic too," he said. "Twitter ... is simple. Simplicity appeals to all demographics, especially the demographic that wasn't raised wired."

Kelly said the IMS plans to keep the Twitter site updated and will try to make it fun for fans.
"We're going to use it as a news feed," he said. "Whenever we put new content on the website, we'll link to it and remind people of various ticket sales and offers and things like that. No question it's a marketing vehicle, but we also want to have some fun. Today we posted some trivia about the (Indy) 500, and a countdown to how many days there are left before the 500; we don't want it to be a bland, faceless, lifeless board ... we want this to be fun."

The IMS already has both a Facebook and MySpace account and Kelly calls Twitter another "tool in the toolbox to reach people."

"We want it to be a two-way communication," he said. "Whenever fans have an observation or comment, we want them to be able to make those comments and we'll do our best to respond as quickly."

To receive IMS information for free, visit the Community section of the IMS website at, click on the "Follow us to Tiwtter" logo, and click on the Follow button underneath the IMS Centennial Era logo to receive the IMS Twitter feed.

To find the IMS MySpace page, go to; and for the Facebook account, type Indianapolis Motor Speedway into the search field at
To see more of the Hendricks County Flyer or to subscribe to the newspaper, go
to Copyright (c) 2009, Hendricks County Flyer, Avon, Ind.
Distributed by McClatchy-Tribune Information Services. For reprints, email, call 800-374-7985 or 847-635-6550, send a fax
to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave.,
Suite 303, Glenview, IL 60025, USA.

[ Back To Telecom Signaling's Homepage ]

Featured Events

5G NA Signaling Day

November 14-16, 2016
Sheraton Dallas, Dallas, TX

Featured Webcasts

Securing The Signaling Interconnect: Oracle's Perspective On Recent Security Events

Today's telecommunications landscape is changing rapidly, and the "institution" of trust between networks that has been assumed over the decades is no longer relevant. We are now hearing of vulnerabilities in CSP interconnection points that have been known ...

Applications of Wi-Fi Calling

With all of the discussion about faster data access and richer content, it could be assumed that voice services no longer play an important role in the business model of the communications service provider. Join ReThink Technologies Research and Oracle Communications as we explore ...

Featured Whitepapers

Oracle Communications Diameter Signaling Router Main Differentiators

Diameter is the protocol used by network elements in LTE and 3G networks to enable and monetize services, such as voice, video and data. Diameter enables revenue-generating data services; including tiered data plans, loyalty programs, application specific QoS, content provider and Internet of Things (IoT) solutions ...

Multi-Layer Security Protection for Signaling Networks

The sanctity of mobile operators' networks and brands will depend greatly on their ability to deliver QoS guarantees to roaming and interconnect partners, while simultaneously protecting increasingly multimedia-savvy and socially connected ...

Featured Datasheets

Oracle Communications Diameter Signaling Router

Centralizing Diameter routing with cloud deployable Oracle Communications Diameter Signaling Router creates a secure signaling architecture that reduces the cost and complexity of the core network and enables elastic growth, interoperability and rapid introduction ...

Oracle Communications Mobile Security Gateway

The Oracle Communications Mobile Security Gateway is a high performance gateway that allows the Communications Service Provider (CSP) to cost effectively expand network coverage and increase capacity by incorporating Heterogeneous ...

Oracle Communications Evolved Communications Application Server

As service providers drive their networks toward an all-IP and virtualized state, they require the means to design and deliver compelling high definition voice, video and multimedia offers via Voice over LTE (VoLTE) and Voice over WiFi (VoWiFi) ...

Featured Infographic