|[April 04, 2006]
Nellymoser Powers COMEDY CENTRAL(R) Mobile with Breakthrough Interactive Application; COMEDY CENTRAL's ''Take Out'' Offering Includes Video Clips, Behind-the Scenes Photo Shoots and Stand-Up Radio
BOSTON --(Business Wire)-- April 4, 2006 -- Nellymoser, the leading provider of software and managed services for creating, controlling and connecting rich media to consumers via mobile devices, today announced that it is powering COMEDY CENTRAL's new mobile application "Take Out," which provides a dynamic, branded experience. COMEDY CENTRAL selected Nellymoser and the company's ASAO Mobile Managed Service platform to create their new application, a requirement for success in today's mobile environment. While at CTIA 2006 in Las Vegas, Nellymoser will demo the application at their booth, #2653LL in the M-tertainment Pavilion.
Nellymoser's unmatched end-to-end mobile solution distributes COMEDY CENTRAL's award- winning shows on-demand, quickly downloading a deep catalog of content. Nellymoser's unique creative capabilities and dedication to designing world-class consumer experiences created "Take Out," a platform from which COMEDY CENTRAL mobile phone users can watch streaming video clips from shows like "The Daily Show with Jon Stewart," "Mind of Mencia, "South Park" and "The Colbert Report." Content features stand-up radio, jokes, horoscopes, television schedules. Users will also have the ability to set up alerts for their favorite programs, view flipbooks from recent COMEDY CENTRAL events and behind-the-scenes photo shoots, caption contests, as well as access exclusive ringtones, wallpapers and much more all centrally located at a COMEDY CENTRAL hub on their wireless devices.
"COMEDY CENTRAL shares our vision of a mobile marketplace where content providers are easily able to connect their brand to mobile consumers with exciting and immersive content," said John Puterbaugh, CEO of Nellymoser. "Our project with COMEDY CENTRAL is delivering the kind of cutting-edge and unique experience that its savvy community expects from the award-winning company."
Nellymoser's powerful ASAO platform is designed to work on both 2.5 and 3G networks nationwide, supporting today's widely distributed 2.5G and emerging 3G handsets.
Nellymoser's new mobile media application for COMEDY CENTRAL can now offer an unparalleled multi-media experience that integrates with existing operations and reflects the COMEDY CENTRAL brand.
Nellymoser is a leading provider of rich mobile media solutions for mass market, network connected mobile devices. Utilizing Nellymoser's ASAO Managed Mobile Media Platform and portfolio of configurable rich media solutions, content owners and media companies deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, and make it easy and fun for consumers to search, discover, preview, purchase and enjoy mobile content directly from their mobile devices. Customers include Warner Music Group, IGN, 9 Squared, MFORMA, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi Universal and Electronic Arts. For more information, visit www.nellymoser.com.
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